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One-day course from 8:30 a.m. to 4:30 p.m.
Instructor: James Wright
Cost: $695 + GST
(includes training material and CD, certificate of participation,
lunch, breakfast and refreshments)
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OBJECTIVES |
Participants will be able to:
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Describe the keys considerations, methods and tools for
developing successful risk communication that supports
effective risk management.
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Develop and conduct timely and effective consultations
and communications with stakeholders throughout the risk
management decision process.
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DATES
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ABOUT THE WORKSHOP
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Effective risk communication is central to effective risk
management and is key to making well-informed risk
management decisions. Risk communications are intrinsic to
the risk management process. Effective risk communication
helps to clarify objectives (what matters); provides a
mechanism to ensure that decision-makers have adequate
information for making well-informed decisions; and builds
credibility with other stakeholders, which in turn,
improves the stakeholders' understanding and acceptance of
decisions.
The Canadian Standards Association's CSA-Q850 Risk
Management: Guideline for Decision-Makers provides an
internationally established Risk Management Framework that
has demonstrated effectiveness in addressing the broadest
range of risk issues. The risk communication component
within Q850 contributes a proven methodology for
supporting effective risk management decision-making;
helping decision-makers make better informed judgments
about policy and decision trade-offs. This workshop will
provide a detailed overview of the CSA-Q850 Risk
Management decision process with specific attention paid
to integrating risk communications.
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| WHO SHOULD ATTEND |
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Risk Communication involves communicating and consulting
with other stakeholders when dealing with risk issues. The
chief purpose is to better inform all interested parties about
the issues understudy. As such:
- Anyone who is involved in the risk management process,
and in particular team leaders, should be well informed
about, and have some training in, risk communication. Communications
are a necessary support for effective risk management decision-making.
- Anyone dealing with the public in terms of explaining
government policies and programs should also be well informed
about, and have some training in, risk communication. This
is because communicating with the public about issues of
high concern (to them), especially when trust (e.g., in
government) is low, generates special communication issues
that go beyond simple public relations.
- Anyone in public relations should understand risk communications.
Anyone concerned about the credibility of their organization
should be well informed about, and have some training in,
risk communication.
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COURSE OUTLINE
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| Introductions, Objectives, Agenda
Fundamentals of decision-making
- Risk perception
- Informed judgements vs. opinions
- Risk Communication - Key rules
- Risk Communication Process - Benefits
- Simple Communications Model
- 2-Way Communications Model
Integration of risk communications into the RM decision process
- Understanding Values and Objectives
- Fundamental Objectives Hierarchy
- Means-Ends Networks
- RMA's Model for Strategic Risk Communication Planning
- Stakeholder Analysis Framework
- Determining the form of the Risk Communications
- Tell process
- Dialogue process
- Beliefs that block effective communications
- Determining an Acceptable Level of Risk
- Influences on the Acceptability of Risks
- Credibility
- Trust and Credibility
- Tips and tactics for gaining and maintaining credibility
- Some Easy Ways to Lose Credibility
- Understanding Trade-Offs
- RMA's Public Involvement Model
- Evaluating Alternative Means of Communicating with Stakeholders
- Developing Public Messages - A model
- Do's and Don'ts
- Reasons why pubic communications fail
- Seven Cardinal Rules of Risk Communication
Evaluation and Wrap-up
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